Boa

An interesting work in progress with a captivating concept of a distinctive restaurant and lounge. The brand narrative as well as art direction has been done hand in hand with DAAA Haus who are working on the interiors, based on the design and tone of voice. The cuisine served shall be that of a fusion between Asian and and Latin American, mainly Brazilian. The name Boa has been chosen given that it refers to a jungle snake in corelation to the culinary art it shall have on the menu, whilst also meaning Brazil over Asia - A meaningful short name which is as significant as it is impactful. This is the place where cocktails and wine as well as steak and sushi can be enjoyed under the same roof.

Scope:

Art Direction, Naming, Identity, Brand Strategy, Collateral Design, Branding

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