branding like rockstars since the 90s

“Rock n’ roll” some people would say. Life at DNA is more of a “Rock n’ Create” situation, with a group of working rockstars, composed of young and innovative artists, with 26 years of experience on their shoulders, facing the branding and creative design market as a mysterious and unpredictable challenge, to overcome with powerful attitude, constant creativity and unlimited audacity.

Femme Power

What is it like to be a woman?

That’s the question we asked the female employees at DAAA Group this year, as we celebrate their achievements, individuality and characters.

We are what we wear

The dna design shirts have been born from an idea to show our identity stronger by wearing our hearts on our chests. We created them for people who believe in design, who love design, who breathe design!

Strategy – Why is it so important?

Since the beginning of time, strategy was always a very important tool to use, whether to champion unforeseen circumstances (macro factors) affecting the business environment or gradually building an empire. Strategy sets out a map towards achieving a goal. It is an instrument that assists the whole process of accomplishing a set target.

How important is digital presence for your brand?

The success of a business relies on generating user engagement. In this time of uncertainty, it is critical for businesses to connect with their customers / potential customers and stay relevant.

Eco-Branding and Awareness of environmental problems

In the last few years, environmental sustainability became an important global topic that involved governments, companies, and consumers.

The Story of Helvetica

Dubbed ‘the world’s most popular font’, Helvetica is a typeface we come across everyday.

DNA – A Story of Change

New face – New name – New future – Same DNA, this is how the video to the newly launched DNA Studio, formerly Logix Creative, encapsulates the ethos behind the new brand identity.

our identity

#designbyhumans

Alternative ways of packaging ideas instead of plastic

The global population is finally realising and considering the way that plastic has trickled into every aspect of our lives.