Chophouse

Chophouse has been operating as a steakhouse restaurant for over 10 years on the island enjoying the best view of the capital city Valletta. It is known as one of the best restaurants to offer a vast variety of grilled meats and wines. With years of experience in this industry, the client, Kitchen Concepts Ltd., also owners of Vecchia Napoli, Cafe Cuba, Manakis and Gululu to name a few, have decided to revamp this restaurant and take it to a different culinary experience.

Together with the client, research was conducted to find new trends. Part of the research also included visiting a few iconic and new restaurants in London to bring something fresh, new and exciting to the island.

Following that, the need for the creation of a gastronomic experience was identified and brought to life by introducing bold and dark elements to create a different atmosphere that expresses luxury but also fun at the same time. With the combination of such elements, a glamorous fun dining experience was created which fits the design brief of a good-night-out experience.

The chophouse brand was restyled and revamped. The experience on the collateral material was also enhanced with contrasting dark green and salmon colour and the introduction of patterns of wallpaper used with the interiors on some material. Special high street fashion pieces were also suggested for all staff uniforms, from the host, bar and service staff, offering patrons a delightful surprising experience throughout.

Interiors by DAAA HAUS

Scope:

Identity, Brand Strategy, Collateral Design, Branding

Share: