Esplora

Esplora Science Centre is housed in the historic ex-Naval Hospital Buildings on the Bighi peninsula in Kalkara, Malta. Logix was awarded the branding identity tender for this project in October 2013. The Centre opened Q4 2015. Our first task was to establish the brand character and narrative of the National Interactive Science Centre based on preliminary research and team workshops. A list of suitable names was put together through a series of creative sessions which were then shortlisted and passed on to focus groups to measure the popularity of each one. The formal focus groups were based on actual demographic data and included groups of students, science enthusiasts, teachers and parents of children within the primary target audience cohort. Once the name was approved, the next step in the research process was to measure the popularity of six different logo designs for ESPLORA. The final Esplora logo design was the result of combining the two most popular logo drafts together with other points highlighted in the qualitative and quantitative research. The branding package also included a complete set of guidelines for the branding of all collateral material including stationery, gifts, tickets, maps and all other touch points where the brand identity appears. Another important task within the branding package was the design and development of an attractive website for esplora at www.esplora.org.mt. Our work also included the production of a TV spot that launched Esplora with the general public through an intensive campaign during the television broadcast of Junior Eurovision 2014 that was held in Malta in November 2014.

Scope:

UX/UI Design, Web Development, Film & Video, Naming, Identity, Brand Strategy, Collateral Design, Branding

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