Hudsonstore

Hudsonstore houses some of the best and most popular brands from fashion to sport and pop culture. Hudsonstore encompasses all that is current in the fashion industry, providing the Maltese market access to big brands such as Nike, Tommy Jeans, Converse, Calvin Klein and Under Armour — all under one roof.

We designed a brand which celebrates Hudson Holding’s brand identity, and adapts easily on digital platforms such as their retail website and social media. A paired back colour scheme lets photography take centre stage in advertising and communication.

An extensive amount of research was carried out to provide Hudsonstore with relevant guides for photography to represent their brands in a consistent manner, both in advertising and on their e-commerce platform.

Scope:

Art Direction, UX/UI Design, Identity, Brand Strategy, Collateral Design, Branding

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