South 32
South 32 is the brand for a boutique hotel which is a work in progress in the southern seaside village of Birzebbuga. The tone of voice is marine inspired given its close proximity to the Malta Free Port as well as having the target audience in mind, being the crew members and captains from their change of shifts. The name reflects the location and number 32 was assigned as a nod to the number of rooms found in this hotel. It is equipped with all modern amenities and exuding international language.
Scope:
Naming, Brand Strategy, Collateral Design, BrandingShare:
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