The Brewhouse

The Brewhouse is one of the most iconic industrial heritage buildings of the Maltese Islands, located within Farsons' main premises. The brewery is set to be given a new lease on life with the re-development of the 1950 Farsons Brewery site along with the sustainable rehabilitation of the surrounding land.

The old brewery will be repurposed into a modern and attractive visitor destination, which will however retain the original and authentic character of the local industrial landmark. The Brewhouse will incorporate a historic exhibit detailing the trailblasing history of Farsons, together with a Sky Bar at the top level of the building, spilling over from the Trident Park office spaces as well as post-work drinks, events and other private functions. The Brewhouse will also serve as a meeting venue by day for the corporate market, and will also be a prominent evening destination for the discerning executive looking to unwind after a day at the office.

The brand created for the Brewhouse was inspired by the copper piping and brewing kettles which are a central feature of the renovation. The logomark is a contemporary representation of heritage, emphasising the modernist architecture of the brewery through clean lines. A restricted colour scheme of copper and concrete-grey tells the story of a place where old meets new.

Scope:

Social Content, Social Strategy, UX/UI Design, Web Development, Identity, Brand Strategy, Collateral Design, Branding

Share: