We are what we wear

The dna design shirts have been born from an idea to show our identity stronger by wearing our hearts on our chests.

We created them for people who believe in design, who love design, who breathe design!

CMYK Collection 

CMYK is the acronym of the four ink plates used in colour printing: cyan, magenta, yellow and black. Based on this we chose four iconic people who inspire us because they stand out from the crowd. 

We all need some inspiration to awaken us at some point in our lives. Inspiration propels us from apathy to possibility, and transforms the way we perceive our own capabilities.

Steve

Our blue t-shirt features Steven Paul Jobs. An American business magnate, industrial designer, investor, and media proprietor, most popularly known for his work at Apple.

He once said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes which didn’t have any practical use in his life, — until he built the Macintosh. We love his spirit!

Amy 

The black t-shirt showcases the incredible songstress Amy Jade Winehouse. 

She was an English singer and songwriter. She was known for her deep, expressive contralto vocals and her eclectic mix of musical genres, including soul, rhythm and blues and jazz.

Amy once stated, “Life’s short. Anything could happen, and it usually does, so there is no point in sitting around thinking about all the ifs, ands and buts.” And we agree cannot agree more

Warhol

The yellow t-shirt celebrates Andy Warhol. He was a successful magazine and ad illustrator who became a leading artist of the 1960s Pop Art movement. He ventured into a wide variety of art forms, including performance art, filmmaking, video installation and writing, and controversially blurred the lines between fine art and mainstream aesthetics. 

“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, we create more art.” And indeed we do!

Bowie 

For the pink shirt, we chose David Bowie, an English singer-songwriter and actor. A leading figure in the music industry, Bowie is regarded as one of the most influential musicians of the 20th century. Bowie famously stated, “What I like to do is try to make a difference with the work I do.” We were inspired by this quote, because our aim is the same! We want to make a difference.

Who is your favourite inspiration? 

We are what we wear

We are different

We are creative

We are genius

Helvetica 

Helvetica is arguably the world’s most popular font. It was created in 1957 by Max Miedinger and Edouard Hoffman. Did you know that it was designed primarily to address the faults of its predecessor sans serif fonts from the Grotesque family? Read more about Helvetica here.

Futura 

Past, Present, Futura

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein said. Inspired by this quote we hope for ‘Futura’. 

Lorem Ipsum 

As designers, we use Lorem Ipsum on a daily basis. It’s the placeholder text used in editorial design when we are creating content. It helps us plan out where the content will sit, without needing to wait for the content to be written and approved. If you don’t like waiting, order your Lorem Ipsum t-shirt today!

DAAA Haus 

DAAA Haus is our sister company. We keep inspiring each other, therefore we created this t-shirt honoring them. DAAA Haus created this design inspired by Bruno Munari to celebrate their recent 10 year anniversary. We helped them design their exclusive campaign and now we’re releasing it for the whole world to wear. We are all about design. Are you? 

DAAA Haus is a fast-growing multi-disciplinary international design practice with a unique design process of mixing parameters, such as strategies and systems, techniques and tools, materials, technology and people, as well as other relevant lifestyle and cultural factors. Bringing together the skills, talents and passion for eye-catching, innovative and functional design, DAAA Haus’ work today ranges from architecture, branding, interiors, to product design and art projects. 

Get your own dna t-shirt today!